Projects / Selected work
A selection of platforms and products from different stages of my time building for the internet.
Heelix / Winning Group
How I restarted Heelix from a blank repository as the sole frontend engineer for web, iOS and Android, while the wider engineering team challenged every architectural decision and AI-assisted coding changed how we worked.
Greenfield Architecture · Cross-platform Engineering · Frontend Platform Engineering · Feature-Sliced Design · Design Systems · Developer Experience · AI-Assisted Engineering
Appliances Online / Winning Group
I joined Winning Group to replace a slow, sprawling jQuery e-commerce frontend. Years later, I returned to help the same platform evolve with Nx, a Storybook migration, Angular upgrades, performance work and a much stronger developer experience.
Platform Rewrite · Frontend Architecture · Performance · Developer Experience · Design Systems
How we rebuilt Dan Murphy’s e-commerce experience while delivering Direct to Boot, fulfilment time slots and a stronger performance foundation for a live retail business.
E-commerce Re-platforming · Frontend Architecture · Performance · Design Systems · Checkout and Fulfilment · SEO and Analytics · Developer Experience
Woolworths Group
How the Helios squad built a top-level frontend architecture, Angular Universal and reusable delivery patterns for Woolworths e-commerce website.
Frontend Architecture · E-commerce · Server-Side Rendering · Design Systems · Performance · Developer Experience · Technical Enablement
Corporate Travel Management
Senior frontend consulting focused on scalable Svelte architecture, reusable components, modern workflows and creating meaningful collaboration pipelines between frontend, backend and design teams.
Frontend Architecture · Svelte · Consulting · Developer Experience