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Experience / Since 1996

A working history of the changing web.

Not every project fits neatly into a timeline, but these roles show how my interests moved from interactive work toward frontend platforms, architecture and technical leadership.

01

2020–present

Winning Group

Lead Frontend Architect

Frontend platform architecture across React and React Native, with an increasing focus on developer experience, design systems and the practical use of AI-assisted engineering.

02

2019–2020

Corporate Travel Management

Senior Frontend Engineer, Contract

Modern frontend architecture and reusable interface work, including an opportunity to explore Svelte in a substantial product environment.

03

2019

Woolworths Group

Senior Frontend Engineer, Contract

Frontend modernisation centred on server-side rendering, performance and framework-level engineering practices.

04

2017–2019

Dan Murphy’s

Lead Frontend Engineer

Part of a large Angular re-platforming programme, working on architectural foundations, application delivery and performance practices with a wider engineering team.

05

2015–2017

Winning Group / Appliances Online

Frontend Team Lead

A period of frontend transformation: moving from a legacy platform toward modern JavaScript architecture while helping establish a dedicated frontend engineering capability.

06

2014–2015

Alpha Salmon

Senior Frontend Engineer

Frontend engineering during the shift toward larger client-side applications and more structured JavaScript development.

07

2011–2014

Holler

Lead Senior Interactive Developer

Interactive and creative technology work where design, motion, browser capabilities and production engineering met.

08

1996–2011

Earlier experience

Developer and creative technologist

The early web, interactive media and a long sequence of changing tools. Those years established an enduring interest in how technology and design shape one another.